Awards Fever in Tollywood!

[Krithika]

People associated with Telugu cinema are always busy but never as busy as come August would be. Besides the regular dose of the shooting of the movie, the technicians, the workers and even the audience will witness three events that will give away the awards!

Three events this August and they are… Chronologically speaking, the first event is the Mother of all Non-Government Awardsm the Filmfare awards. Though the Filmfare awards are not exclusive only to Telugu cinema, it is broader in scope with the other three south Indian languages Tamil, Kannada and Malayalam also being part of the awards. The venue of this year's Filmfare awards is in Chennai and will be held on August 7th. And Telugu cinema will see a wild battle at the awards because 'Arundathi' and 'Magadheera' face each other in almost all categories!

Next in line is the Santosham Film Awards that is completing its 8th year of inception. Santhosham Film Awards will be held on August 8th. That means the very next day of Filmfare! Santosham Film Awards started by the Santosham Film Magazine has gained recognition over the years. 'Santosham' magazine famous for its cover pages as all the leading heroes are always curious to see if their picture appears! According to its editor, Suresh Kondeti, from this month onwards, a heroine's picture will appear in the cover page of the magazine, once in a month. The Santosham Film Awards will be held at Hyderabad International Convention Centre.

And the awards fever continues with MAA TV Awards that will be held on August 15th. MAA TV awards instituted by MAA Television have been receiving importance for the past few years. Held in a grand way, MAA TV awards are presented with a lot of fan fare!